What is samsung x bts?

Samsung x BTS is a collaboration between Samsung Electronics and the popular South Korean boy band, BTS. The partnership was announced in August 2020, where the band was appointed as Samsung’s global brand ambassadors for its products. The partnership aimed to provide BTS fans with exclusive content and experiences, as well as showcase the latest technology from Samsung.

Samsung x BTS has resulted in several joint ventures, including the BTS-themed “Galaxy S20+ BTS Edition” and “Galaxy Buds+ BTS Edition”, a limited-edition smartphone and earbuds featuring the band’s iconic logo and purple colour. Samsung and BTS also collaborated to release an exclusive BTS-themed version of the mobile game “Epic Seven,” featuring BTS’ music.

Moreover, Samsung has also hosted exclusive BTS content on its platforms, including interactive BTS AR experiences and behind the scenes content during the band's music videos and performances. The collaboration also included BTS’s performance on Samsung's online event, Galaxy Unpacked, in September 2020, where the band performed their hit song “Dynamite” on a Samsung stage.

Overall, the Samsung x BTS partnership has increased brand visibility for both companies, providing fans with a unique experience and exclusive content.